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INNOVATIVE PROJECT MANAGEMENT in the Automotive Industry: The Armand Peugeot Chair PROJECTS ON ELECTROMOBILITY

Carole Donada, Danielle Attias

Abstract


In this paper we show how a prospective innovative project requires specific knowledge management, allowing people with different learning schemes, methodologies, and perspectives to work on a common research topic. The empirical framework is a set of projects carried out within a prospective research chair on hybrid vehicles and the economics of electromobility (Armand Peugeot Chair). In each innovative project, we favor a pluridisciplinary approach. The originality of this approach lies in the fact that we consider not only technico-economic scenarios with strategic and financial dimensions, but also socio-organizational issues, such as whether clients will accept new business models, the issue of technological disruptions, and the redefinition of the value chain of a future electromobility paradigm. In this regard, we have developed exploratory or lean methods. The tools we have chosen are both quantitative (cost analysis, feasibility studies) and qualitative (field research, market studies). These complementarities make proposals of electromobility innovative projects more inclusive.

 


Keywords


electromobility; innovative project; automotive industry; innovation

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